“As distasteful as one might have expected.”  The Daily Express

“We had no money at all, and I mean literally no money. I doubt that any major magazine in our time has ever been started with as little initial investment. My own investment in Playboy was $600, all of it borrowed. The entire enterprise is now valued, in 1973, at something around $200 million.”

“The real essence of Playboy was trying to put not just sex, but the whole notion of play and pleasure, back into the American concept of living. And that proved to be a little more revolutionary than I realised when I started.” Hugh Hefner

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